A curated merchandise assortment developed in collaboration with Burning Lake Trading Co. during my Merchandising and Design Internship in Summer 2025. Inspired by vintage National Park graphics and 80s summer camp nostalgia, I developed a cohesive visual direction for a seasonal collection, including T-shirts and flat-billed caps. I shaped the assortment from concept through product development, from building the initial mood board and color palette to creating original graphic designs and sourcing apparel.